VALLEY
Cedar Valley began as a high school project with a mission to share our family's infused recipes, inspired by our heritage in the Beqaa Valley of Lebanon.
After I received a $3,000 grant from my high school, I partnered with my mom to bring her authentic homemade Pita Chips to Canadian families.
From starting in our home kitchen to opening our own 12,000 square-foot production facility in Windsor, ON, our line of all-natural Pita Chips can now be found in 1,000 grocery stores across Canada.
Cedar Valley began as a high school project after Ameen Fadel received a $3,000 grant from his school board in partnership with the Canadian government. Ameen partnered with his mom, Surria, to bring her family’s recipe for Fattoush salad dressing to market after a family friend recommended we bottle and sell it!
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After 2 years of development, testing, and refining the product with feedback from family and friends, Ameen and Surria attended their first farmers market in Windsor, ON. Selling 81 bottles of dressing on our first day, we knew we had something here! We were giving away pita chips as an added “freebie” but customers were asking to buy them as well, so we decided to start officially selling pita chips too! These Pita Chips would later become our entire business!
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After attending local markets through all of 2017 and renting a restaurant to produce our products, we knew we needed our own commercial kitchen to be able to grow! We moved into our very first 1000 sq ft facility so we could start servicing more local stores and the local Windsor community.
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In February of 2018, Ameen walked into his local Sobeys and left with an order for 10 cases of Cedar Valley! This was our first BIG retailer and the official partnership with Sobeys. Sobeys helped us expand our flavour offerings and lead us in the right direction to grow!
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As we expanded to selling our products at more stores across ontario, Whole Foods Market agreed to test the products in their 7 stores, and we blew it out of the water!! Needed to produce more than we ever could, we began renting a government food manufacturing facility in Colborne, ON to produce 10X the amount we could at our 1000 sq facility.
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After seeing major potential at retail, we took leap of faith and moved into a 5000 sq ft facility to produce our Pita Chips and build a custom manufacturing line. This would alow us to scale across Canada, shipping from this facility to our 50 Ontario retail locations.
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Bringing a new look and better product to our fans everywhere!
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With determination and hard work paying off, we partnered with some of Canada’s largest retailers to bring our products to over 1300+ retail locations across the country, available in every province!!
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WE MADE IT INTO THE DEN!! An incredible accomplishment for our family owned business!